IIM Calcutta launches an 18‑week AI marketing executive programme India mid senior professionals, integrating AI, predictive analytics, and strategic branding.
Introduction
India’s digital economy is undergoing a seismic shift. With Artificial Intelligence (AI) and data-led strategies reshaping consumer behavior, the demand for skilled marketing professionals has skyrocketed. Addressing this need, the Indian Institute of Management Calcutta (IIM-C) has launched a cutting-edge 18‑week AI marketing executive programme India mid senior professionals, offering unparalleled insights into the confluence of marketing and AI technologies.
This initiative aims to empower professionals to stay relevant in an era defined by AI-driven decisions and dynamic market trends. Let’s delve into how this executive programme is poised to redefine strategic marketing in India.
🌟 Programme Overview: Bridging Strategy and Technology
The Executive Programme in Strategic Marketing and AI Integration is a meticulously designed 18-week course tailored for mid-level professionals, digital consultants, and startup leaders who want to stay ahead of the AI curve. Conducted online with a blend of live sessions, industry exposure, and a campus immersion module, the programme offers an elite learning experience.
Highlights include:
- 18-week online course structure
- AI-integrated marketing strategy curriculum
- Live weekend classes by IIM Calcutta faculty
- 2-day on-campus immersion
- Certification from IIM Calcutta
“Today, marketers must be equally data-fluent and strategic. This programme balances both,” said Prof. Manish Thakur, Dean (New Initiatives and External Relations) at IIM Calcutta.
🎯 Why Focus on AI-Driven Marketing?
The rise of AI-driven marketing has radically transformed the way businesses identify, attract, and retain customers. From predictive analytics to real-time personalization, AI has become a marketer’s indispensable ally.
Key AI tools in marketing include:
- Generative AI for campaign automation
- Predictive customer behavior modeling
- Sentiment analysis and dynamic pricing
- AI-led content creation and SEO optimization
By enrolling in this online strategic marketing course with AI integration certificate in India, participants gain hands-on exposure to these tools while building core strategic frameworks.
👩💼 Who Should Enroll?
This executive programme is not a beginner-level introduction but a specialized AI-driven marketing course for digital consultants and startup founders, designed to bridge the gap between theory and applied AI marketing.
Ideal candidates include:
- Marketing Managers with 5+ years of experience
- Product Managers looking to upskill
- Startup founders aiming to scale using AI
- Business Analysts and digital strategists
Whether you’re looking to pivot or amplify your current capabilities, this programme provides a clear path forward.
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📌 Curriculum Breakdown
The course is crafted with real-world marketing challenges in mind, enabling participants to transition seamlessly into leadership roles. Major themes include:
| Module | Topics Covered |
|---|---|
| Strategic Marketing | Segmentation, Targeting, Branding |
| AI in Marketing | Generative AI, NLP, Machine Learning |
| Predictive Analytics | Customer churn models, CLV prediction |
| Go-to-Market Strategies | Campaign planning, pricing models |
| Capstone & Campus Immersion | Case study, project presentation |
Enhance your preparation with NCERT Courses, MCQs, and Videos to strengthen foundational knowledge.
💼 Industry Relevance: A Competitive Edge
According to Deloitte, 79% of CMOs plan to increase investments in AI-based marketing technologies by 2025. As a result, there’s an emerging need for professionals with hybrid skills—strategy + data fluency.
Participants of the IIM Calcutta executive strategic marketing leveraging generative AI programme gain a competitive edge through:
- Live projects with AI tools
- Interaction with industry leaders
- Access to IIM-C alumni network
- Certification valued across industries
For schools and institutions looking to replicate such programmes, explore Mart India Infotech for custom LMS and ERP solutions.
🧠 Expert View: The AI-Marketing Confluence
Speaking about the launch, Dr. Neeraj Pawan, an expert in Digital Marketing Transformation, noted:
“This initiative fills the talent void in AI-integrated marketing. Mid-career professionals will find the programme both enriching and transformational.”
Industry insiders predict that AI-based marketing roles will be among the top 10 fastest-growing job categories by 2030, according to a World Economic Forum report.
💡 Advantages of Predictive Analytics in Marketing
Predictive analytics, a key focus of the course, allows marketers to make data-backed decisions. This includes:
- Targeting high-value customers
- Reducing churn through early intervention
- Optimizing marketing spend with ROI modeling
Professionals enrolling in this predictive analytics AI marketing training mid career professionals course will gain proficiency in tools like Tableau, Python, and R—skills that are essential in today’s data-heavy marketing world.
📚 Related Learning Resources
Enhance your learning with:
📝 Application Process & Fees
Application Deadline: Rolling basis (seats limited)
Programme Fee: ₹4,50,000 + GST
How to Apply: Visit the IIM Calcutta website and fill out the online application with details of work experience and academic credentials.
🔍 Final Thoughts
The 18‑week AI marketing executive programme in India for mid-senior professionals is more than a credential—it’s a strategic move for anyone looking to redefine their marketing career. With AI reshaping every facet of digital communication and branding, this course offers the perfect blend of academic rigor and practical expertise.
Don’t just adapt to the future—lead it.
❓ Frequently Asked Questions (FAQs)
- What is the duration of the IIM Calcutta AI marketing executive programme?
It’s an 18-week intensive programme ideal for mid-senior professionals. - Is this an online strategic marketing course with AI integration certificate in India?
Yes, it’s conducted online with a 2-day on-campus immersion and offers certification. - Who can benefit from the AI-driven marketing course for digital consultants and startup founders?
Mid-career marketing professionals, consultants, and startup leaders. - Does the programme include predictive analytics AI marketing training for mid career professionals?
Absolutely. Predictive analytics forms a core component of the curriculum. - How is the 18-week AI marketing executive programme in India for mid-senior professionals structured?
The course includes weekend online classes, live projects, and a final capstone. - What technologies will be covered in the generative AI module?
Topics include Natural Language Processing (NLP), machine learning, and content generation. - Can this certification boost my resume in global marketing roles?
Yes. A certificate from IIM Calcutta is recognized globally and boosts credibility. - Is there any support material for preparation before or during the course?
Yes, you can refer to NCERT Notes and MCQs. - How much does the course cost?
₹4,50,000 plus applicable taxes. - Where can I find more such certified programmes?
Keep checking platforms like Edunovations for updates.
